Before the rise of social media, to sell a product, we only needed one skill: persuasion. Today, we also need to know the technologies and strategies available to reach customers online. Remember, millions of competitors are already luring your target audience like powerful magnets. Don’t get behind!
One of the most successful ways to rocket sales is through ‘virality‘; this is a strategy by which companies make their target audience share a post with indirect publicity, a link, or a hashtag.
Viral marketing has turned into one of the most powerful tools for brands. Famous examples of how quickly your company can gain new customers are Facebook and Lyft; they owe their success to viral marketing practices.
If you are ready to create viral content, the next step is to understand what your target audience loves. You can offer an incentive, so your followers feel there is a benefit in sharing your post or hashtag. Entrepreneur.com emphasizes that viral content is effective “only if it speaks to people so convincingly that they are eager to share the content.”
Take Advantage of Every Opportunity for ‘Virality’
Timing is also crucial when you have a viral campaign in mind. During the COVID-19 pandemic, thousands of big and small corporations went into bankruptcy because people couldn’t leave their homes to spend money at shops or restaurants. However, other companies hired marketing specialists who helped them to take advantage of the situation with ingenuity. While restaurants or malls were not allowed to open, alcoholic beverages were still available at pharmacies and supermarkets.
Hootsuite.com mentions, as an example, the Coors Light campaign, launched during the COVID-19 quarantine. Coors Light promised a free six-pack to anyone who tweeted using the hashtag #CouldUseABeer. One of the most successful and viral posts was the photo of a quarantined 93-year-old woman who posted a sign in her window asking for more beer.
Coors Light gave away 500,000 beers to the winners of the challenge. Simultaneously, through enticing images like the one above, the company boosted brand awareness and, of course, tempted the viewers of the post with the idea of getting a refreshing beer to cope with the tedious confinement.
Just as the world’s best brands do, you can create your own viral social media campaign. It doesn’t matter if you own a small business or if you sell cookies from home. The only thing you need to do is copying the same viral-marketing techniques applied by the big brands.
I recommend watching the social pages of the most famous brands. Learn how they phrase their messages; how they present their content and images. Investigate what posts users are sharing and supporting. And remember: Any situation, good or bad, happy or tragic, can also be an opportunity for your brand to be in the spotlight; don’t waste it!
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If you have any experience in this matter that you would like to share, please, let me know. I’m here to listen.